About



SON OF is the artist project of New Orleans born, New York based filmmaker, multi-instrumentalist, and Muddy Water founder McCray Sutherlin, who has mentored under / creative directed for Grammy Award Winner Ms Lauryn Hill and Academy Award Nominee Michael Tolkin; in addition to directing and producing visuals for artists such as Rosalia, The Weeknd, Ms Lauryn Hill, Fugees, Joey Bada$$, Orion Sun, Ab-Soul, Daniel Caesar, Khalid, Brent Faiyaz, and many more; as well as notable collaborations with fashion designers Shayne Oliver and Telfar Clemens.


His debut album, THE LAST OF THE LOST TAPES, will be released as a joint LP with The Delfonics in 2025 by Muddy Water Records via Secretly Distribution.

He is currently developing his feature length directorial debut, ANIMALS BALL, slated to begin principial photography in 2025 .
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select
clients + publications


Ab-Soul
Adidas
Alina Baraz
Amazon
Beck
Billboard
Blood Orange
Brent Faiyaz
Daniel Caeser
Doechii
Ed Sheeran
FADER
Fugees
Givenchy
High Snobiety
Honda
Hood by Air
I-D
Joey Badass
Jordan Brand
Khalid
Lil Wayne
Metro Boomin
Ms Lauryn Hill
Nas
Netflix
Nike
NPR
032c
070Shake
Office Magazine
Pitchfork
Pusha T
Rolling Stone
Rosalia
Shayne Oliver
Telfar
UGG
Variety
Vogue
The Weeknd